Email Marketing That Rocks!
3.9 billion (billion with a B) people use email on their phones and computers every single day. There is no other marketing vehicle that comes even close to this amount of opportunity when it comes to reaching new customers. Additionally, the return on investment using professional email marketing services makes it the single-most cost-effective form of marketing available. If you aren’t using professional email marketing services to promote your business, you are missing the boat.
Customers want to contact you on their terms, not yours. Better than cold calling, a professional marketing email can be waiting in your customer’s inbox for WHEN THEY ARE READY to interact with your business. A solid, custom email with a strong subject line and call to action can make an enormous difference.
Don’t miss out on the opportunity to showcase your products and services to the right customers at the exact right time. Hire Table Rock Digital Marketing Agency’s performance-driven email marketing team and let us build an ongoing email campaign that helps you reach your business goals faster and consistently.
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Email, The World’s Best Marketing Vehicle?
When it comes to generating leads and converting sales, there isn’t a more powerful digital marketing approach than email marketing. Combining email with strong web design, social media, and other marketing platforms such as SEO, PPC, and Social create a unified branding strategy that finds your customers wherever they are.
Case studies show that despite the expansion and adoption of mobile messengers and chat boxes, nearly 61 percent of customers prefer interacting with businesses through email. What’s more, is that the customer preference for email messaging stretches across all gender, ages, and ethnicity. The universal utilization and increase of email make email marketing the very best way to connect with anyone.
What is Email Marketing? How Does it Help?
Email marketing is one of the most underestimated marketing vehicles today. It is easily the most effective digital marketing strategy out there. Those that use it effectively account for thousands of businesses worldwide to create brand recognition and leads. On a larger scale, fortune 500 companies use it to drive sales and build client relationships at incredible lead numbers.
Fortune 500s that understand the power and use email marketing companies (like Table Rock) to leverage email service providers (ESPs) to connect with customers in an automated, personalized way that powers their brand in ways that cost-effectively bring business. No other marketing compares. Strategically personalized marketing emails that contain brand promotions and announcements are just the beginning.
87% of business-to-business marketers use email to get more customers. 89% of business-to-consumer marketers use email to reach consumers. Are you taking full advantage of email marketing to grow and promote your business?
If not, tell us who your customers are and we will send them an email to you. Their response can help you build an incredible knowledge base of customer insight.
Make a hard decision about starting an email marketing campaign right now and uncover the most effective marketing strategy that is designed specifically to move your email contacts down your sales funnel and into a decision about your product or service.
Why Is Email Marketing Important?
The importance of email marketing in business success cannot be stressed enough. Pre-built emails and generic subject lines simply don’t cut it in this day and age. As stated earlier, email marketing is by far the most cost-effective marketing method for winning new sales leads and delivering astronomical numbers when it comes to return on investment (ROI).
According to research garnered from numerous case studies, approximately 61 percent of email subscribers would rather receive promotional marketing emails each week and about 83 percent of customers spend consumer dollars on a product or service from which they’ve received web emails. Fortune 500 marketers also report an impressive 3,800% ROI or $38 for every one dollar spent on a professionally managed email marketing campaign.
It’s easy to see that an email marketing campaign can help you reach your targeted audience and generate revenue growth. If you haven’t started your email marketing planning, it is time to consult with an email marketing specialist. Get in touch with a Table Rock digital marketer and see how email can help you win.
Build Your Email List
As mentioned previously, email marketing is the most highly effective marketing method in the free world. The Direct Marketing Association says email marketing achieves a 4300% average return on investment (ROI) for companies in the United States.
Likewise, Exact Target statistics demonstrate that every $1 spent on email marketing produces an average return on investment (ROI) of $44.25. Building a list of your customer’s email addresses is something every business should do. Don’t trust your email campaign to be a DIY email marketing platform with a drag and drop editor. Hire a professional and stand out amongst your competitors.
Let Table Rock Manage Your Email Marketing
Not understanding what email marketing is or how to utilize an effective email campaign for business-to-business or business-to-consumer transactions can end up in a disjointed marketing strategy, low sales, and a significant decline in business.
Don’t let lousy email marketing (or its absence) drain your business of accessible opportunities. Take advantage of conversion-focused email marketing services from the best email marketing companies (if not Table Rock) and get strategic with your marketing spend and online dominance.
Table Rock Marketing Agency offers a wide range of email marketing services custom-fit to your company’s needs, budget, brand, and ideal audience. Schedule an informal chat with our email marketing agency and let’s talk about the importance of email and how they help your profit margin.
Email Marketing Services for Small Businesses and Beyond
Choosing where to spend your marketing dollars is never an easy decision. With all the different marketing options, small businesses must be extremely careful about every marketing dollar spent. Small business ROI is usually the most heavily scrutinized process due to the amount of money available and how it impacts direct sales.
Email marketing is by far the most cost-effective way to promote your business to specific audiences and grow your sales immediately. A McKinsey study demonstrated that email is almost 40 times more powerful than Twitter and Facebook combined in bringing new customers to your product or service. What’s more, the McKinsey study also claimed that 80 percent of marketing professionals say the best email campaigns drive customer acquisition and customer retention. Repeat customers win the day regardless of industry.
Data-driven email marketing services for small businesses make it possible to:
- Reach customers at a time they prefer
- Detail in-depth information about your product/service
- Build trust and credibility
- Make the most of your time and budget
- Demonstrate results that are easy to understand (opens, clicks, etc.)
- Grow your customer base
- Expose your brand
- Increase website traffic
- Communicate targeted messaging, events, and promotions
Email Marketing Services for Small Businesses and Beyond
Thrust your small business marketing to the next level with Table Rock’s email marketing services for small businesses. Our email marketing agency and customer support provide trigger-based emails, drip emails, mass emails, and marketing automation workflow services to propel your business and unique brand identity so that customers can better decide which product or service can best fit their needs.
Why is email marketing important?
Email marketing is important because it’s one of the most effective ways to reach your audience and get them to take action.
When you send an email, you’re reaching your audience when they’re most likely to be receptive when they’re online and ready to read your message.
Email marketing also gives you a way to stay in touch with customers and prospects over time, so you can keep them up-to-date on the latest news or offers from your company. It’s a great way to build relationships with people who have already shown interest in what you do and make sure they don’t forget about you when it comes time for them to buy something from your business.
Not Sure Where to START?
Not sure which digital marketing solutions is the best for your business?
No need to worry! Call us right away and our rock-solid digital marketing expert will provide you with a FREE digital marketing audit customized for your business needs and goals.
Give us a call: 845-883-8472