Digital Marketing for Lawyers and Law Firms
Digital Marketing For Lawyers and Law Firms
You’ve worked hard to become a lawyer, and now you’re running your law firm. The last thing you want to do is waste that effort by not effectively marketing yourself as well as possible.
Our digital marketing services begin with the customer experience. A digital marketing strategy can help you build trust and credibility among prospective clients and help you grow your law firm. By having a comprehensive online marketing strategy, you will stay busy and land at the top of the search results. Potential clients will contact you for help rather than the competition.
Digital Marketing for Lawyers and Law Firms will help you stay at the top of your game. There is a lot to learn – from establishing yourself online to getting the most out of paid search results.
In this professional guide, you will learn: How to set up your website, including choosing a domain name and purchasing hosting services; How to create an effective legal website and get it profiled with local directories; How to use social networking sites such as LinkedIn, Facebook, YouTube, and Twitter; How to create an effective marketing plan that ties directly into your overall business strategy.
Web Design for Lawfirms isn’t Easy
By 2023, the legal market will grow to $456 billion globally. As the market grows and competition increases, your firm can no longer rely on traditional marketing alone.
Your online identity begins with a high-quality website that expresses your personality and interests. An attractive law firm website design with exciting landing pages can help attract potential clients and convert them into leads.
The right online presence can make all the difference to your law firm. A good website with an attractive design is a great way to engage potential clients, educate them on your services, and convert them into leads. We know how to turn a good design into an effective website that will gain you new business.
More than just creating engaging websites, our team ensures that everything works well on mobile devices. We have worked with many firms like yours to develop numerous successful designs. We focus on usability, call-to-action, and ensuring customers see what they want as fast as possible with our user-friendly designs.
SEO for Lawfirm Websites. Appear Above Your Competitors
Our SEO services for lawyers begin with an in-depth analysis of your website. We review your law firm’s website and compare it to your competitors’ sites to identify ways SEO Services might improve it. Next, we create an actionable plan tailored to your firm’s needs.
A good SEO strategy will usually involve several techniques, including technical fixes, paid marketing strategies, keyword research, and a content calendar. TableRock can manage every aspect of your marketing plan to reach your target audience.
TableRock Online Marketing can strategically create, execute, and manage a comprehensive online marketing plan that integrates SEO, relevant keywords and key phrases, content marketing, Internet Marketing, social media marketing (Facebook, LinkedIn, Twitter), Pay-per-Click (PPC) advertising, and multiple other online locations to drive traffic to your website.
With TableRock, your law firm gets the best in online marketing with all the specialty knowledge and strategies developed by our team.
Paid Search Management for Lawfirms. Increase Revenue.
Legal consumers search online over a million times monthly, looking for an attorney like you. But, can your law firm be easily found or located? The Search Engine Marketing (SEM) experts at TableRock can help. We have been helping law firms with their SEM goals for over ten years.
TableRock features: Get custom, attractive PPC ads specific to your area of expertise, location, and legal services. A dedicated, experienced account manager to ensure your success
When your success is what we’re here for, there’s no reason to settle for anything less. As a client of TableRock, you will have a dedicated, experienced, and knowledgeable account manager, which is not something all SEO companies can say. We provide tools and reports so you can truly understand your business performance in greater detail and make data-driven decisions to achieve your goals. Some call it over-delivering value…we call it being TableRock.
Email Marketing for Lawyers Stay Connected to Your Client-Base
Email marketing has the highest return on investment of any digital marketing. Because email marketing effectively promotes business, many companies use it. However, there is a lot of confusion about when and to whom such emails should be sent.
Making matters more complicated, the state and the federal government have enacted widespread regulations on email marketing. Nevertheless, email marketing efforts foster top-of-mind awareness among law firms’ most powerful marketing assets.
Your majority market is lawyers who are active on the Internet. Most of them use email, and most of them spend a considerable amount of time there every day. Most attorneys check their email before they go to bed or first thing in the morning, often at a desk or table in their home office. It is also common for lawyers to check email during breaks at work or in court. These facts should clarify that your number-one marketing effort must be focused on building an email marketing list and driving awareness of this list through consistent e-mail communication.
Digital Marketing So Good; You won’t Believe its Legal
Running a successful law firm means you need to be everywhere your potential clients seek answers. Online reviews, social media profiles, and search engine rankings are the new word of mouth and trusted referrals. If your digital marketing strategy is not meeting your needs- or if you have no plan, this book will help. This book shows you how to develop and implement a process to help you achieve your short or long-term goals.
Gain the skills you need to free yourself from the legacy of other people’s limitations. You don’t have to accept things as they are or lose out on opportunities for success. These principles will reshape your thinking, help you reframe challenges, put you on the winning path, and put you on the way toward your goals.