Hospitality / Hotel Digital Marketing Solutions
Digital Marketing For Hospitality / Hotels
Great hotels have always faced competition and have been doing a great job, but the last decade has brought on a new wave of challenges. In the past, competing hotels would offer lower prices to try and attract hotel guests away. They provide more than the quality and value expected from a big-brand name.
They share information with people to give them an idea of what to expect from your hotel. They advertise in the same ways you do to reach out to potential customers worldwide with special offers, discounts, and promotions.
According to Expedia, family travel decisions are influenced by:
- Travel review sites (63%),
- Family/friends/colleagues (46%),
- Search engines (46%),
- Social media (35%),
- Online videos (28%)
- Online ads (22%)
A hotel’s digital marketing strategy can differ between failed and successful hotels. We want to help you market your hotel, launch a new business, increase bookings, and develop your brand. With 4.66 billion active internet users and social media reach exploding to nearly 4 billion energetic users, digital marketing is essential.
Digital Marketing for Hospitality provides guidance and insights into effective social media engagement. The book covers the history and statistics of social media marketing, strategies for developing content and videos, and ways to increase your target market’s connections.
Consider how new technologies can offer an edge to attract and keep customers. Learn what metrics, analytics, and results are needed to measure the effectiveness of all marketing tactics. This fourth edition also contains updated information on keeping up as trends continue to change exponentially.
If you are involved in the Hospitality Industry, whether you own a hotel, manage one or work at a resort, it is crucial to understand how digital marketing can impact your sales and bottom line. In addition to providing practical and real-life examples, this ebook will provide valuable information on where to start to boost your online presence, who is using digital marketing and how they are using it, how to evaluate data and results, what trends are there for the future surrounding digital marketing for hospitality.
Web Design for Hotels Creates More Bookings
Hotel websites are very different from other sites. They have their own unique needs and challenges. They need compelling calls to action to grab the potential customer, so It’s essential to work with a design team you trust to help you address your concerns.
We’ve been building luxury hotel website designs for a while, and we understand the unique needs of a hotel website better than anyone else, from color scheme to you name it. The right strategy is key to creating effectively designed websites for any business, but it’s essential for hotels.
Hotels need a website that looks good, functions well, and reflects the style of their brand and their hotel property in particular. Hotels also need a site that is easy to use and navigate so that potential guests don’t have a good user experience and don’t get frustrated when trying to go through the booking process with all the bells and whistles and leave before they’ve seen what you have to offer. Because in the end, we want the customer to have a good customer journey.
Hotel owners have big dreams for their establishments. Every month, millions of book vacations around the world. Year after year, more than 1 billion people stay in hotels. These hotel customers come from diverse backgrounds and different age groups.
They each have unique needs and interests. That’s why it’s essential to create a website that meets the needs of this wide range of customers by having a straightforward website design and choosing the right words to engage the customer.
Hotel SEO Services that Get Results
Search Engine Optimization (SEO) is a quick and easy way to boost your search ranking, and it’s an excellent tactic for hotels looking to increase their visibility. Here’s how it works:
SEO is an acronym for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is a critical component of content marketing strategies for many businesses. It helps build awareness, increases traffic, and builds trust with potential customers.
As a hotel owner, you already know that people search online for information about your business before making a reservation. By making sure that your hotel website appears in these searches, you can gain more website visitors and increase your chances of getting more leads and bookings.
A few simple changes to your website can help you rank higher on Google and other search engines. First, add keywords throughout the text on each page—these are words or phrases that relate to what people are searching for when they want to find out more about you. Or create blog posts to extend your constantly updating reach.
For example, if someone types “hotel near me” into Google, it will return results of google hotel ads based on those exact words or phrases in order from most relevant down through less relevant ones; so if someone were searching for something like “hotel.” The most popular ones would pop up regardless of location. So it’s essential to be at the top of even the most specific search, especially with search engines on mobile devices which display even less than desktops.
Hotel PPC Services (Paid Search Ads)
Did you know that as many as one-third of guests who have opened a reservation with your hotel but haven’t finalized it is often so close to booking with you? Do you want to ensure your business remains successful and that your resort is the best option for potential hotel guests?
At Table Rock, we offer a full suite of hotel PPC services designed to help you achieve your goals. These range from writing engaging ads, optimizing them to achieve maximum results, and making sure that they drive traffic to the right page on your website.
We can help you with everything from creating ads for Google, Bing, Yahoo!, and other search engines to building remarketing campaigns that target previous visitors to your site.
We focus on industry-specific PPC strategies to ensure that each marketing campaign is as effective. Our team will analyze your current strategy in-depth before developing a custom plan to match your specific needs. We will also use our extensive knowledge of search engine algorithms and placement rules to ensure that every ad has been optimized for maximum results.
Many industries have used our hotel PPC services, including hospitality management companies, resorts and hotels, casinos, golf courses, spas and salons, conference centers, wedding venues, restaurants, and bars. We also offer other advertising options such as display advertising (banner ads) on essential travel sites like Expedia.
The TableRock team wants to help you drive revenue with paid search marketing services, including search engine optimization and online reputation management. We offer hotel & resort advertising solutions and revenue management that put our clients in front of potential customers browsing online.
Hotel Email Marketing Campaigns
Hotels are a traditionally good fit for email marketing.
Why? Because hotels have a captive audience, guests stay in the hotel whether they like it. These people are willing to give away some information to make their stay more comfortable so that you can send them emails about your hotel and products.
Combining email marketing with hotel marketing tools like social media bots for Twitter and Facebook ads can reach a wider audience.
Our recommendation is to set up an email landing page that guides visitors through the process of booking a room in your hotel. This should include everything from messaging that directs people to your online reservation system (where they can find more information about your hotel) to pricing options and payment processing.
The options for an email marketing campaign for a hotel can be overwhelming. There are many things to consider, such as sending emails early enough before the guests arrive to give them time to book, providing an adequate number of booking links, and sending out emails with too much filler information.
A good tip is to make sure that the email is made up of information that will aid guests in their decision while they are still there. Adding in a selection of book now links with additional details about room type, location and availability might be an excellent way to help your guests.
The best information is the kind that doesn’t overwhelm people but still provides them with a good understanding of something.
Check-In With Table Rock Digital Marketing
The hotel industry has been around for centuries. However, the landscape of accommodation has changed considerably over the last decade. As the number of internet users grows, so does the number of hotels on the internet.
That’s why it’s essential to have a solid, effective digital presence that helps you stand out from the competition. In this guide, market your hotel business, gain positive reviews, and increase bookings wherever you are in your hotel journey.
When running a hotel, a spa, or a B&B, you need a professional social media campaign that will help to both expand your brand and help retain your current customers. Comprised of 3 modules focused on providing actionable case studies and proven strategies to increase bookings and improve customer relation management, Digital Marketing for Hospitality is the professional guide to maximizing your online presence as a hospitality business.