Why Your Business Needs a Solid SEO Campaign

Why Your Business Needs a Solid SEO Campaign

You’re probably already aware that search engine optimization (SEO) is important. A well-optimized website comes in at first place on Google and Bing, right? So why aren’t you doing it? This article is for business owners who are still perplexed as to why competitors are getting ahead while they fall behind while they don’t pay attention to the value of a solid (and affordable) SEO strategy for their websites.

Customers Rely On Search Engines To Find Businesses

Why do you need an SEO campaign? One thing you have to remember is that potential customers, who are your ideal clients, rely on search engines to find your businesses. That means without SEO services, your business could be dead on arrival.

That’s because once a customer finds your website and sees a horrible design and lays eyes on poor content without having any idea of who you are or what your company does. They’ll bounce right off your website in milliseconds…or worse, they’ll stay and check out some of the links leading away from your site too.

A Solid SEO Campaign Has Better ROI than Traditional Marketing

Businesses worldwide are ever more reliant on the Internet, and Search Engine Optimization (SEO) is critical for companies hoping to grow their business. In fact, a good SEO campaign can deliver a better return on investment (ROI) than traditional marketing methods such as print, radio, or TV ads. In fact, you probably use many of these tactics without realizing it. Here we explore how this form of marketing works, and why SEO is important for businesses.

SEO is More Cost-Effective Long-Term

SEO is not just about ranking well for a specific keyword phrase anymore. It is about overall brand awareness and potential customers who have an interest in your brand, product, or service. The cost of SEO is significantly less than other forms of advertising, specifically Pay-Per-Click (PPC), and it is more likely to bring in new customers who are more targeted to your specific brand, products, or services.

SEO Will Help You Increase Your Brand Awareness

Wouldn’t you like to raise your brand awareness? That’s something almost every business wants. Over 70% of those surveyed say they want to increase their brand awareness. For some companies, this is accomplished using social media and other types of advertising on the Web.

But what about companies that rely 100 percent on organic search traffic to drive visits to their sites? Their only chance of ranking well in search engines is by doing SEO. Even for those who don’t rely on search engines, SEO still wins the race.

SEO is a Critical Component of Any Successful Marketing Strategy

Odds are you’ve heard about SEO and it might have seemed daunting or confusing at first. You’ve been doing some tweaking here and there, but haven’t been able to get a real handle on what’s going on. Marketing with SEO begins in the search engines themselves. They lay the groundwork and encompass everything that is involved in marketing through the Internet.

If Search Engines are number one, then SEO is number two (number two!). Following the same ranking pattern, advertising is number three, public relations number four and promotions are number five. Regardless of how you rank them, no matter where you fit into the mix, understand that each and every one of these factors plays together in crafting your online strategy.

All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

10 reasons Why You Can’t Ignore SEO

1. Customers are Researching Online Before Deciding
2. More Mobile Searches are Happening Everday
3. Better Conversion Rates Means More Sales
4. Increasing Long-Tail Keywords Directly Drive Business
5. Content is Still King (Technical SEO is Queen)
6. The Importance of Social Media Gets Bigger Every Second
7. Image Optimization Matters More Than You know
8. Video Optimization Is Now required
9. You Need Schema Markup for Your Business
10. SEO Is Not Going Anywhere

It’s Vitally Important For Businesses to Start an SEO Campaign Today

Hopefully, you’ll see that there is a real need for SEO for small businesses and large companies. The Internet is here to stay, and getting a good search engine ranking is more important than ever. It’s easy for a business to overlook the importance of SEO; after all, it’s not as tangible as advertising.

However, when you take into account the importance of organic traffic and the value it provides your business, you’ll quickly realize how vital effective SEO actually is. Ultimately, the best thing that you can do for your business today is to start developing an effective SEO campaign.